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Meet the EcoRoll founders

Meet the EcoRoll founders

Two years ago when we launched this sustainable TP company we had one mission — to reduce the number of trees being cut down to... well, wipe your butts! 

Why do we need to protect trees? They are a critical part of our ecosystem and give us oxygen, store carbon, stabilise the soil and give life to the world’s wildlife. More than 27,000 trees are flushed down the toilet or dumped in landfills every day, and we didn’t think that was ok.

In the last two years, we’ve been blown away by the thousands of subscribers who have committed to saving the world’s forests, just by wiping with our 100% FSC certified bamboo instead. And now, we are proud to be the first and only Toitū Climate Positive certified toilet paper company in the world. 

So next time you are wiping with EcoRoll, feel proud of the positive impact you are having on the planet. We know we are! 

And finally, whether you’ve been with us for 2 years or 2 weeks, a big thank you from us for your support and commitment to EcoRoll and the planet. 


James and Alex, 

Founders of EcoRoll and Ecoware Compostable Packaging