EcoRoll is climate positive!
What does climate positive mean?
EcoRoll is a Toitū Climate Positive certified organisation—and the first (ever!) toilet paper company to achieve this. You can read our case study here. What that means is, beyond offsetting emissions, we also align with science-based targets, influence our supply chain and educate stakeholders regarding emissions reductions. And this year, Ecoware celebrated nine years as a Toitū carbonzero certified business, another first for us in the packaging industry.
"We have been working towards being a climate-positive company since our inception ten years ago. We've achieved this by critically looking at every element of the supply chain and striving to make business decisions that best align with this long-term goal. This includes being zero waste, not just carbonzero."
— James Calver, co-founder of Ecoware.
When we launched EcoRoll as a small Kiwi business two years ago, we had an ambitious goal to be the world's best toilet paper—not made from trees. EcoRoll was our response to an industry that required an update like many. Wood is excellent for making certain things—long-lasting things, not single-use applications such as toilet paper. Beyond materials, it was important that this toilet paper was produced with a greater sense of responsibility.
Why Toitū Envirocare?
The Toitū climate positive certification is one of the most robust of its kind. It's much more holistic than other standards because it requires organisations to take true responsibility. Toitū certifications are recognised in more than 60 countries and are involved in developing leading international standards to measure and reduce greenhouse gas emissions.
The programme provides a framework for action, engaging with the value chain to accelerate decarbonisation, compensating above neutrality and is named aptly because the programme aims to positively impact the climate.
The Government has passed legislation making climate-related disclosures mandatory for some organisations—those within the financial sector. We think that if we are to meet our emission reduction targets, all companies should be required to disclose their carbon emissions. It is essential to accelerate progress towards a net-zero economy.
Without consistent, reliable, and comparable disclosures from companies, we, customers, cannot determine if companies are doing anything to reduce emissions which has broader implications for the nation in achieving meaningful reductions.
Committed to doing better business
People typically understand the green star ratings on appliances or the health star ratings on food packets. Certifications and ratings help people make more informed decisions about where they spend their money. We hope to set a benchmark for other Kiwi companies by providing a blueprint of how to tread more lightly on our planet.
Marketing agencies use cute dogs and babies to hide inefficient resource use and complex supply chains employed in making the toilet paper we are most familiar with—the one made from trees. Comparing the impact of bamboo toilet paper to tree sourced, we find that greenhouse gas emissions per sheet are 0.6 grams of carbon versus 2.0 for tree paper.
It's 2022. We don't need to be using tree-based toilet paper. Every dollar we spend is a vote, so every time we buy products that do not support our climate goals for our future, we're telling those companies to keep producing them. Subscribe now and make the switch to 100 percent FSC® bamboo toilet paper.